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Proposal of Guerilla Campaign for Baliarne obchodu Poprad Company
Svobodová, Karolína ; Matušek, Viliam (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.
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Proposal of Guerilla Campaign for Baliarne obchodu Poprad Company
Svobodová, Karolína ; Matušek, Viliam (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.
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Guerilla Marketing on selected Czech companies
Prošvicová, Soňa ; Skokanová, Dagmar (advisor) ; Palková, Kateřina (referee)
The main objective of my work is a thorough introduction of guerilla marketing and of everything that is important to know about this new marketing trend. Futhermore it presents the survey of the campaign of Vodafone Czech Republic corp. The final part of my work analyses, by means of a question-form, the public opinion on the ways of advertising, company's campaigns and general knowledge about the phenomenon of guerilla marketing.
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